The company I founded in 2004
SquareZero became the leading production company for content appearing in today's holographic projections. We created over 50 events for the Musion Eyeliner platform since our first hologram for the launch of the Toyota Auris.
The holograms were made possible by our partnership with the patent holding inventors of the projection system, a company called
Musion. Their Musion Eyeliner foils use an old victorian stage illusion technique updated for the digital age using HD projectors and high tech projection foil.
I helped design, animate, composite and shoot live action which was optimised for maximum effect on the system. We devised all the best practices to get the most impact out of the holograms and fully understand the do's and don't involved with making the most sensational events.
We also were involved in recreations of famous people - including Frank Sinatra for Simon Cowell's birthday.
We were the leading and principal content partner for Musion's Eyeliner system. We have created
hologram media for a large range of events.
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| Dubai property development promotional event hologram |
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| Afromedia 50th anniversary celebration event, Nigeria |
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| Rostelcom hologram. Russian telecom giant corporate event. |
Here is a selection of the more prominent projects:
Abbaworld - Earls Court, Afromedia,
Agfa trade show, Audi Moscow,
BT conference event,
Cyberdolls - DJ Ursula, Caterpillar Munich trade show,
Colt with Ferrari, Dubai Properties,
Frank Sinatra
for Simon Cowell, Foynes museum hologram, GT Bank - Nigerian bank, i.am
Plus at Selfridges, Jake's BarMitzvah, Laboutin retrospective at the
Design Museum, LG phone launch with David Blaine, Martini, Morecombe and
Wise for Children in Need, Mobitel - African mobile phone company.
Paul Arden resurrected for Saatchi's at Cannes Lions, HRH
Prince Charles virtual appearance, Kuwait National Day,
Rostelcom telecoms event, Ranstad, Rock 3D - Entertainment installation in Gibraltar.
Speedo Lzr Racer launch,
Toyota Auris Promo (IVCA Award for Innovation),
Swan Lake - Russian Ballet. Thales flight simulator launch,
Transaero airline anniversary,
Urjuan Nights, Vodafone.
SquareZero won industry awards for Speedo, Laboutin, Abbaworld and the Yota Swan Lake projects.
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| Michael Phelps in award winning hologram for launch of Speedo swimwear range |
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| 3d animations for lifesize Formula One car |
