Hearst Magazine Promos

Recently I created three one minute spots for Hearst promoting their magazine subscriptions. The project involved making a 3d magazine that would bend convincingy and of which the pages could be flicked through to show content.

There were challenges keeping the pages from intersecting through each other and also moving pages relative to the spine of the magazine. Each page had to be able to bend as they flip so they looked convincingly  paper-like. 3d was all made and animated/rendered in Maya.

There were also 2d animations of text, logos, straps, prices etc. All 2d animation and compositing was achieved in AfterEffects
 

 

 

 

The  Magazines film included a 3d bow animation which ties around the magazines.

You can watch the film here.