4 Jun 2017

Hologram Company Showreel

 I was asked to create a showreel with visual effects for holographic solution specialists Virtual Presence. 

Virtual Presence have products which use tablets and smart phones to create small scale holographic projections. I overlayed holographic content to footage of these devices to demonstrate thier function. Some of the content included was made at my former company SquareZero Ltd for the holographic leaders Musion. The image above features the award winning hologram content we made for the Laboutin exhibition at London's Design Museum.

Along with editing and 2d animation I also created various full promotional 3d renders of the boxes with branded 'skins'.

Hearst Magazines Promos

During the winter of 2016 I created three one minute spots for Hearst promoting their magazine subscriptions. The project involved making a 3d magazine that would bend convincly and of which the pages could be flicked through to show content.

There were challenges keeping the pages from intersecting through each other and also moving pages relative to the spine of the magazine. Each page had to be able to bend as they flip so they looked convincingly  paper-like. 3d was all made and animated/rendered in Maya.

There were also 2d animations of text, logos, straps, prices etc. All 2d animation and compositing was achieved in AfterEffects

The Gift Magazines film included a 3d bow animation which ties around the magazines.

You can watch the film here.