Mastering the art of effective 3d logos is not as simple as just extruding some illustrator artwork in Maya then colouring it the right colours. The smoothness of the curves, lighting play on the surface, bevelled edges, sophisticated metallic surface materials - these all add to the quality of a good logo. All this is before even going into the animation - which if done correctly adds a distinct character or brand quality to the logo - just through its movement and the sound design. Click the designs to enlarge the picture.
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