4 Feb 2013

Hologram effects work

The company I founded in 2004 SquareZero  became the leading production company for content appearing in today's holographic projections. We created over 50 events for the Musion Eyeliner platform since our first hologram for the launch of the Toyota Auris.

The holograms were made possible by our partnership with the patent holding inventors of the projection system, a company called Musion. Their Musion Eyeliner foils use an old victorian stage illusion technique updated for the digital age using HD projectors and high tech projection foil.

I  helped design, animate, composite and shoot live action which was optimised for maximum effect on the system. We devised all the best practices to get the most impact out of the holograms and fully understand the do's and don't involved with making the most sensational events.

We also were involved in recreations of famous people - including Frank Sinatra for Simon Cowell's birthday.

We were the leading and principal content partner for Musion's Eyeliner system. We have created hologram media for a large range of events.
Dubai property development promotional event hologram

Afromedia 50th anniversary celebration event, Nigeria

Rostelcom hologram. Russian telecom giant corporate event.

Here is a selection of the more prominent projects:
Abbaworld - Earls Court, Afromedia, Agfa trade show, Audi Moscow, BT conference event, Cyberdolls - DJ Ursula, Caterpillar Munich trade show, Colt with Ferrari, Dubai Properties, Frank Sinatra for Simon Cowell, Foynes museum hologram, GT Bank - Nigerian bank, i.am Plus at Selfridges, Jake's BarMitzvah,  Laboutin retrospective at the Design Museum, LG phone launch with David Blaine, Martini, Morecombe and Wise for Children in Need, Mobitel - African mobile phone company. Paul Arden resurrected for Saatchi's at Cannes Lions, HRH Prince Charles virtual appearance, Kuwait National Day, Rostelcom telecoms event, Ranstad, Rock 3D - Entertainment installation in Gibraltar. Speedo Lzr Racer launchToyota Auris Promo (IVCA Award for Innovation), Swan Lake - Russian Ballet. Thales flight simulator launch, Transaero airline anniversary, Urjuan Nights, Vodafone.
SquareZero won industry awards for Speedo, Laboutin, Abbaworld and the Yota Swan Lake projects.

Michael Phelps in award winning hologram for launch of Speedo swimwear range

3d animations for lifesize Formula One car

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